Video Statistics
The Power of Video as a Communication Medium
The popularity of ‘Online Video’ is growing at an exponential rate. This is due to how effective and engaging a medium it is for communicating with your target audience. At ImageLink Film & Media we can help you create professionally produced video content that will enable you to take advantage of this very powerful communication medium.
Below are some important statistics that demonstrated the growth and effectiveness of Online Video as a communication medium. We have also included Links to the relevant information sources online – for anyone that wishes to learn more about the advantages of video.
‘Online Video’ Statistics
- Social video generates 1200% more shares than text and image content combined. (Source: WordStream - https://www.wordstream.com/blog/ws/2017/03/08/video-marketing-statistics )
- Video aids the buying process. Animoto found that 96% of consumers find videos helpful when making purchase decisions online. (Source : Animoto –https://animoto.com/blog/business-video-marketing-survey/ )
- 78% of people watch online videos every week and 55 % view online videos every day. (Source: Hubspot - https://blog.hubspot.com/marketing/video-marketing?__hstc=4273004.7ff717aa3d3c6933fe4f7bf932424420.1548413142681.1548413142681.1548608917609.2&__hssc=4273004.1.1548608917609&__hsfp=9091508 )
- 80% of users recall the details of a video advert they have viewed in the past 30 days. (Source: Hubspot - https://blog.hubspot.com/marketing/video-marketing-statistics?__hstc=4273004.7ff717aa3d3c6933fe4f7bf932424420.1548413142681.1548413142681.1548608917609.2&__hssc=4273004.1.1548608917609&__hsfp=9091508#sm.0000h4rgwfoa1fouwqm23llpma557 )
Advantages of Corporate Video
- Video makes a positive impression. Animoto found that 71% of consumers say that a video leaves a positive impression of a company.
- Video promotes more engagement with your customers. Animoto found that 77% of consumers believe companies that create online videos are more engaged with customers.
- Help visitors make purchase decisions. Animoto found that 73% of consumer say they are more likely to make a purchase after watching an online video that explains the product. (Source: Animoto - https://animoto.com/blog/business-video-marketing-survey /)
- Consumers who view demo videos are 1.81 times more likely to make a purchase than customers exposed to traditional marketing materials. (Source: Learn G2 crowd - https://learn.g2crowd.com/video-marketing-statistics )
Growth Of Online Video
- The video advertising market, comprising both TV and digital video, is expected to grow from $91 billion in 2018 to $103 billion in 2023. (Source: Media Post - https://www.mediapost.com/publications/article/324085/online-video-expected-to-drive-overall-video-ad-gr.html )
- Forrester estimates that online video ads will grow from about 21% of the market in 2018, to 34% of the market in 2023, rising alongside the amount of time consumers will spend watching streaming video. (Source: Media Post - https://www.mediapost.com/publications/article/324085/online-video-expected-to-drive-overall-video-ad-gr.html )
- Studies expect video to account for a whopping 85% of total internet traffic by 2019. (Source: Social Report - https://www.socialreport.com/insights/article/360000663006-7-Digital-Marketing-Trends-That-Will-Own-2019 )
- In a study by CopyPress, marketing professionals rated which marketing tactics produced the best Return on Investment (ROI). They looked at a range of different marketing categories including featured articles, buying guides and white papers. However, 51% of respondents ranked Video as producing the greatest return on investment. That means that when it is done right, Online Marketing Video more than pays for itself, which is the result you want. (Source: CopyPress - https://www.emarketer.com/Article/Which-Content-Marketing-Tactics-Best-ROI/1009706 )
Powerful Video Statistics
- Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text. (Source: Insivia - https://www.insivia.com/50-must-know-stats-about-video-marketing-2016/ )
- 80% of users recall a video advert that they have viewed in the past 30 days. (Source: HubSpot - https://blog.hubspot.com/marketing/video-marketing-statistics?__hstc=4273004.7ff717aa3d3c6933fe4f7bf932424420.1548413142681.1548413142681.1548608917609.2&__hssc=4273004.1.1548608917609&__hsfp=9091508#sm.0000h4rgwfoa1fouwqm23llpma557 )
- More video content is uploaded in 30 days than the major U.S. television networks have created in 30 years. (Source: Insivia - https://www.insivia.com/27-video-stats-2017/ )
- According to Forbes, 90% of customers say video helps them make buying decisions and 64% of customers say that seeing a video makes them more likely to buy. (Source: Forbes - https://www.forbes.com/sites/forbesagencycouncil/2017/02/03/video-marketing-the-future-of-content-marketing/ )
Video Marketing Forecast
- By 2020, there will be almost a million minutes of video per second crossing the internet (Source: Cisco - https://www.cisco.com/c/en/us/solutions/collateral/service-provider/visual-networking-index-vni/white-paper-c11-741490.html )
- Traditional cable companies will face collapse as users massively shift to internet video across multiple devices by 2020 (Source: Powtoon - https://www.powtoon.com/blog/2018-video-forecast-infographic/ )
- In 2019, internet video traffic accounts for 80% of all consumer internet traffic (Source: Cisco - https://www.cisco.com/c/en/us/solutions/collateral/service-provider/visual-networking-index-vni/white-paper-c11-741490.html )
- 75% of all mobile data traffic worldwide will be video by 2021 (Source: Cisco - https://www.cisco.com/c/en/us/solutions/collateral/service-provider/visual-networking-index-vni/white-paper-c11-738429.html )
YouTube
- 1 in 2 consumers claim that YouTube videos have influenced a purchase decision (Source - WalkerSands - https://www.walkersands.com/resources/the-future-of-retail-2018/ )
- YouTube is the second most trafficked website, after Google ( Source: Alexa - https://www.alexa.com/topsites )
- YouTube has more viewers among 18-to-49 years old than any U.S. cable network (Source: YouTube - https://www.youtube.com/yt/about/press/ )
- Users view more than 500 million hours of video each day on YouTube (Source: Business Insider - https://www.businessinsider.com/google-ceo-says-youtube-viewers-watch-hundreds-of-video-hours-a-day-2016-2?r=US&IR=T )
- Facebook videos receive 135% more organic reach on average than a photo (Source: Socialbakers - https://www.socialbakers.com/blog/2367-native-facebook-videos-get-more-reach-than-any-other-type-of-post )
- Native videos on Facebook have a 10 times higher reach compared to YouTube links.
- 100 million hours of video are watched each day on Facebook. (Source: TechCrunch - https://techcrunch.com/2016/01/27/facebook-grows/?guccounter=1 )
- 500 million people watch Facebook videos every day. (Source: Tubular Insights - https://tubularinsights.com/500-million-watch-facebook-video/ )
- The time users spent watching video on Instagram increased by more than 40% in 2016. Source: Instagram - http://instagram.tumblr.com/post/141905496242/160329-video )
- 53.4% of marketers see Instagram videos as important. (Source: Animoto - https://animoto.com/blog/business/2016-social-video-forecast-infographic/ )
- According to Instagram, 80% of users say they follow at least one business on the app, with 60% hearing about a product and service through the platform. (Source: Hootsuite - https://blog.hootsuite.com/instagram-statistics/ )
- 25% of Instagram ads are videos. (Source: Smart Insights - https://www.smartinsights.com/social-media-marketing/instagram-marketing/instagram-statistics/ )
Snapchat
- Snapchat users, in total, watch 10 billion videos each day (Source: AdWeek - https://www.adweek.com/digital/snapchatters-watch-10-billion-videos-every-day-171130/ )
- Snapchat users, in total, watch 6.94 million videos a minute (Source: Domo - https://www.domo.com/blog/data-never-sleeps-4-0/ )
- People under the age of 25 use Snapchat for 40 minutes on average every day, more than Instagram’s latest stat for the same demographic. (Source: Omnicore - https://www.omnicoreagency.com/snapchat-statistics/ )
- Ireland, Saudi Arabia and Sweden have the highest levels of Snapchat penetration of their population aged 16+. (Source: Brandwatch - https://www.brandwatch.com/blog/snapchat-statistics/ )
Linked-In
- According to LinkedIn’s Sophisticated Marketer’s Guide to LinkedIn, 94% of B2B marketers use LinkedIn as a content distribution channel, compared to Twitter at 89%, Facebook and YouTube both at 77%, and Google+ 61%. (Source: Foundation Inc -https://foundationinc.co/lab/b2b-marketing-linkedin-stats/ )
- Every single week, content in the LinkedIn feed is seen 9 billion times. That’s about 36 billion impressions per month and 468 billion per year. (Source: Foundation Inc - https://foundationinc.co/lab/b2b-marketing-linkedin-stats/ )
- 40% of active Linked-in users access Linked-in on a daily basis. That means that over 100 million professionals could be potentially targeted every single day by using Linked-in. (Source: Foundation Inc - https://foundationinc.co/lab/b2b-marketing-linkedin-stats/ )
- Collectively, LinkedIn, Facebook & Twitter drive 90% of social traffic to B2B sites & blogs, with more than half of that trafficcomes straight from Linked-In. (Source: Foundation Inc - https://foundationinc.co/lab/b2b-marketing-linkedin-stats/ )
Creating multiple related videos can create the possibility that your products (or services) will display more than once for any relevant search closely related to the industry sector your business operates in!
Interactive experience
Video content can turn a static business website into a dynamic and more interactive experience. Video offers you a multipurpose platform to promote your company (and what your company offers) in many different ways. Online video content can be hosted directly on your company website or on Video Hosting Platforms such as YouTube & Vimeo. Most commonly the videos are hosted on the specialist video hosting platforms – and linked to directly through the company/business website. This ensures the fastest possible download speed for the video content while still allowing the video to be viewed directly on the company website (as well as other Social Media Channels).
Videos with clickable links direct users to appropriate pages in the website or to other video selections, providing additional opportunities for you to cross-sell and upsell
So what are you waiting for?
Give us a call today at ImageLink Film & Media, to discuss all of your video production requirements …
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