SEO Benefits of Video Content

Website video, if done correctly will improve the browsing experience for visitors to the website.  To be most effective the video content should complement the other information being presented on the website.  For example, an introductory or biographical video for the company would generally go on the home page.  Specific product videos should appear on the relevant product page, and so on.  By providing useful information for potential clients in these videos, they are more likely to spend longer on the website (resulting in increased quality traffic to your website), which helps with SEO website ranking. They will also be more inclined to return to your website in the future.

Another important benefit of video content is in reducing what are known as ‘Bounce Rates’ to the absolute minimum. This is a major consideration for any professional business website.  When a viewer visits a webpage (as a result of a search engine search) but then leaves the page very quickly, they are considered to have ‘Bounced’ off of the page. How often this happens for your website is recorded by the search engine algorithms (and is referred to as the Bounce Rate). High Bounce Rates will reduce a website’s search engine ranking – because it is taken as an indication that the website content is not of high quality or relevant to the search terms inputted as part of the search.

It has been shown that having quality video content on a website increases viewer engagement by holding the website visitor’s interest for longer and so results in improved ‘stickiness’ of the website.  This reduces bounce rates and is therefore good for SEO.  Time spent by visitors to your webpage is one of the key quality score factors used by search engines like Google when ranking websites for search engine ranking.

Quality video content on your webpage’s results in more website visitors that are staying engaged for longer.  This can help your company website achieve a higher search engine ranking for your website, which is what SEO is all about.

Your goal should be to keep visitors on your business website for as long as possible. The longer they spend on your website the more they will learn about your products and services, which increases engagement and increases the likelihood that they will make a purchase (or taking action acquire the services that the company offers).  Extending the amount of time that a prospect spends viewing your company website increases the rates of conversion of the prospect into a paying customer for your company’s products and services.  This increases profitability and should result in a positive return on investment regarding the production of your company video(s).

Video is a great way to bring visitors to your website through improved search engine rankings, keep them engaged once they get to your website and then get them to focus on your message in multiple ways (visually, audibly etc.) resulting in the visitor spending more time on your website. This means that they are spending more time exposed to your value proposition, calls to action, etc. All of which should result in the direct commercial benefits of increased Brand Awareness for your company’s products and services as well as increased revenue from sales.

There are a number of potential Website SEO Benefits of promoting your video to multiple locations online. Beyond the benefit of reaching a wider audience for your video, promoting your video also gives you an opportunity to promote your company website on other locations on the internet. You can add a link to your website in the Video Description or within the video itself. This helps with your website SEO by helping to drive extra traffic to your website and will increase engagement with your company’s products and services. It also increases the number of inbound links to your website, which is another factor considered by the Search Engine Algorithms when assigning a page ranking to your website.

Keywords

For general SEO purposes it is important that your company website is created in a way that is Keyword Aware.  Keywords are words and phrases that are most likely to be used in Search Terms that web users type into the search engines when searching specific content.  All the same keyword principles also apply to online video content.

It is important to note that to maximise the chances for your video content displaying for Google general ‘web’ searches (as well as on Google ‘video’ searches and YouTube video searches) that you make sure that the Video Title and Description is written in a way that will include ‘targeted keywords’ that match the potential search terms that users are likely to input in a search. It is also important to use the ‘Tags’ option on video hosting platforms in a keyword aware manner.  For more on S.E.O. Tactics to optimise the ranking of your video on line please click here …

The more a prospect can learn about your company and the product & services on offer, the higher the level of engagement and emotional investment on their part. This results in the development of trust in your company leading to a higher likelihood of converting them into a long-term customer for your business.

If your video is shared a lot, this can benefit website SEO because each time it is viewed there is the potential that the viewer will click on any website link incorporated on the video.  This increases the number of visitors to your website.  Increased website traffic assists with SEO (as does evidence of relevant inbound links to the website).

As Google owns YouTube, it stands to reason that YouTube videos will be given a good ranking on any Google Search.  This is particularly true of specific ‘video’ searches done on Google. As well as this, because of the keyword aware text used in the Title, Description & Tags - YouTube videos can also appear on Google ‘web’ searches. So, YouTube Videos can appear in both of the world’s two biggest search engines, Google and YouTube.  This is a major advantage offered by utilising marketing videos online, as it maximises the potential reach of your marketing and promotional content.