Video Price 'Variables'

We can produce a high-quality Full HD Video for most of our clients for rates starting from €1,500 to €2,900.  For clients that require video content on a regular basis or numerous videos to be produced in a given time period we are always willing to discount the cost per video, due to economies of time and scale that can result from working closely with the same client on numerous video production projects.

If keeping costs down is a major priority for your company, then the best advice when deciding on the video concept is to ‘keep it simple’. Professionally produced video does not have to have a budget rivalling Star Wars in order to be effective. What is important, is that you communicate your message in the most effective and engaging manner possible.

Hiring ImageLink Film & Media to create video content for your company (or organisation) will enable you to benefit from our experience and expertise in Video Production.  We believe that our technical skills combined with our passion for creativity and storytelling represents an excellent value proposition for our clients.

We bring our natural creativity and expertise to all stages of the video production. We also leverage our marketing know-how throughout the entire process, from assisting clients set clearly defined objectives for the video, to Video Concept creation - to advising our clients on the best marketing strategies for promoting the video online (once it has been completed). Our marketing experience combined with our creative ability offers a winning formula for creating engaging and impactful video content, which will set your company apart for its competitors.

We assist you with identifying what measurable business objective(s) the video is trying to achieve.  For Promotional Videos & Commercials the video needs to identify and demonstrate how features of the products (or services) being showcased in the video have the potential to benefit your clients (ie. either new prospects or existing clients).  We utilise our extensive marketing experience and creativity to assist our clients in creating the Story Line /Concept for the video that will achieve this objective. As part of this process we can also create a story outline (brief synopsis) as well as a storyboard and/or script before filming begins, so that all the shots that make up the video content can be assessed ahead of time to ensure maximum impact on the viewers of the video. This can serve as the blueprint for your video. Bigger projects will naturally be more complex and require more time to plan.  The time allocated to preproduction and planning will affect the overall rates we will need to charge.

During Filming (production) we generally get as much relevant film footage as possible.  This gives us the maximum scope for creativity during the editing process.  For example, as well as recording an interview with the Managing Director of a company we would also aim to get some relevant footage of the company products (or services being delivered) and where possible other relevant footage such as staff at work, staff interacting with customers, and so on.  The interview footage can then be combined with the extra footage for maximum effectiveness.

The amount of time spent filming and the number of locations involved will naturally have a bearing on the cost of the production. However, getting the maximum amount of relevant footage (in the most economical fashion possible) in order to best represent the ‘message’ of the video is always a priority. This is something that we plan carefully with our clients early in the planning and pre-production process. Where shooting requires a number of days, we generally discount on our daily rates in order to deliver the best possible value for money for our clients.

Time spent editing the project is also an important variable. It is through the editing process that the final video comes to life.  Editing is where all the best footage is assembled in a manner that creates the most engaging storyline for your video.  We can create a video using solely the ‘filmed’ footage or we can expand it to include graphic elements. All editing decisions are driven by a desire to produce content that will best communicate the message you are intent on delivering the viewers of the video. We agree with the client on the most effective approach to use and implement these decisions during the editing process.

During preproduction, we agree on an editing schedule with our clients (in advance of the project) so that they know how long it will take, what the ‘deliverables’ are at each stage of the editing process and how much this phase of the process will contribute to the overall cost of the video.

We use the latest ‘industry standard - editing software’ - Final Cut Pro 10 and Motion 5 – to achieve the best possible results. After producing the initial draft of the edited footage, we consult with our clients and (if necessary) we implement any changes that they might require. Our priority is to always make sure that our clients are satisfied with the finished video and that it meets all their requirements.

We use a range of different prime and zoom lenses including Wide Angle, Fixed Focal Length Prime Lenses and Cine Lenses. One of our favourite lenses to use is the Canon L Series 100mm to 400mm zoom lens, which produces exceptional images and footage. This lens is particularly effective for recording live events where the camera might need to be some distance from the performers (or presenter) or where a nice shallow dept of field is required.  As with all of our equipment choices, the types of lens used will vary depending on the type of footage we need to get to produce the required result.  We are happy to discuss these decisions with our clients (if required) and we can demonstrate how different lenses can vary a shot in terms of light, depth of field and angle of view.

As we have a range of lenses to choose from, it is only on very large-scale productions that the choices of lenses used could be a variable affecting the overall costs on the project (this would arise if we needed to hire out a specific lens type to get a certain desired effect).

Where possible we always like to light our subjects. Good lighting combined with HD cameras and high-quality lenses results in the best possible quality footage for your video.  We have a range of LED lights (with reflectors and bounce boards) that are very flexible and transportable, which we use for most projects.

For larger shoots, we use Film Industry Standard Lighting Equipment. We rent from professional Film & Equipment rental companies that can provide Cameras & Lighting equipment to the level of large-scale productions such as Vikings or Game of Thrones. Any such equipment rental costs are built into the initial quotes for large scale projects.