Marketing Services

At ImageLink Film & Media, as well as creating inspiring video content we also assist our clients with making sure that the video content reaches the relevant target market/audience.

Here in the ‘Marketing Services’ section of the website we detail some important facts relating to the marketing advantages offered by promotional video content.  We also detail how creating engaging video content for your company or organisation can have important benefits with regard to the Search Engine Optimisation (S.E.O.) for your company website. As well as this we also detail some important S.E.O Strategies and Tactics that can be implemented to maximise the reach that your video content on the major Search Engines such as Google and YouTube.

We also examine the available online options with regard  to how to best Distribute and Promote your videos online. We examine the most effective online platforms for promoting video content.

Other marketing related topic covered in this section of the website includes detailing the exact steps involved in the decision making journey that a prospect makes (through the ‘Purchase Funnel‘) in the process of becoming a paying customer for the products and services that your company offers.

We also outline a comprehensive list of some of the most important variables affecting the financial outlay required to create video content that meets your unique marketing and communication objectives. Finally, if you still have any doubts in relation to just how effective video can be as a marketing and communication tool for your business, we have included a section which details some very persuasive scientific statistics from around the world that highlight how incredibly effective engaging video content can be as a marketing and communication medium.

Below are very brief introductions to various articles in the Marketing Section of the ImageLink Film & Media website. Note: Each of the articles below can also be access using the drop down menus

The best Video producers offer skilled creative services in a similar manner to the creative services provided by Architects, Designers, and Artists. So, unlike some other (less concept-based) products or services, prices vary in this creative service market place.  It is important to acquire the services of very skilled and talented creative practitioners that will help you to maximise the impact of your marketing spend on any Video Production.  Read More …

One useful marketing exercise that we always invite our clients to engage in (when setting the objectives for any promotional / marketing video) is to identify at what stage in the purchasing process is the prospective viewer (ie the target market) of the video is currently at - in terms of the process of potentially making a purchase (from their company). There are some useful marketing models that identify the various stages that a buyer goes Read More …

At ImageLink Film & Media, we can assist you with the formulating and implementation of a comprehensive Distribution and Promotion Campaign for your Video(s). This will involve identifying the best distribution methods for your video content - whether it is a long form video or a commercial-style ‘advert’ for your business. Once the Distribution Strategy (including assessment of the best ‘uploading’ options) is in place, we can also  Read More …

One of the benefits of embedding Relevant Video Content on your company website is that it improves Search Engine Optimisation (S.E.O.) for the Website.  Search Engine Optimisation (S.E.O.) is the activity that companies engage in to maximise the likelihood of their website appearing on the first page of the ‘Natural Listings’ searches (as opposed to the paid adverts that appear for search results) performed by users of any search engine, such as  Read More …